Five tools, five logins
Search Console here, Analytics there, Google Ads, Facebook, your Google Business Profile… Nobody has time to open them all every week.
- Home
- Lab Opteam
The marketing dashboard that tells you what to do next
SEO, traffic, Google Ads, social media, your Google Business Profile and your visibility in AI tools: Lab Opteam brings every channel together on one marketing dashboard, alerts you when something slips and shows you the next action to take. Even if you’ve never opened Google Analytics.
- All your channels in one place, updated every day
- A steering tool, not just another report: alerts and an action plan
- Easy for anyone to read: every figure explained in plain English
€150 excl. VAT per month, no commitment, everything included
Visits12,480▲ 18%
Google clicks4,920▲ 11%
Conversions186▲ 9%
Ad spend€1,240▼ 6%
Alert: “Pricing” page set to noindexthis morning
Action no. 1: improve the title of 3 pageshigh priority
Cited by ChatGPT and Perplexity on 7 questionsGEO
Lab Opteam connects in a few clicks to the tools you already use
- Search Console
- Google Analytics 4
- Matomo
- Google Ads
- Google Business Profile
- ChatGPT
- Gemini
- Claude
- Mistral
- Perplexity
The problem
Your numbers exist. They’re just everywhere.
The result: nobody looks at them, or they look too late.
Numbers with no instructions
Click-through rate, impressions, average position: without an expert beside you, there’s no way to tell whether it’s good, bad, or what to do next.
Problems spotted too late
A deleted Analytics tag, a page switched to noindex, an expired certificate: you only notice once the quote requests have already dropped.
What changes everything
Not another report: a tool to steer your marketing
A report tells you about last month. Lab Opteam tells you what to do tomorrow.
Traditional reporting
- A PDF or a spreadsheet, once a month
- Raw numbers you have to interpret alone
- One channel per report, rarely the big picture
- Shows a drop without saying why
- Technical problems go unnoticed
Steering with Lab Opteam
- Data updated every day, available at any time
- Every metric explained in plain language
- All your channels on one screen, compared period by period
- An action plan ranked by urgency: you know where to start
- E-mail alerts as soon as a problem threatens your traffic
You’re no longer staring at numbers: you’re making decisions.
One screen
All your marketing channels in one place
A marketing dashboard brings together the key metrics of all your acquisition channels. Lab Opteam’s is ready-made: the KPIs were chosen by our agency, so there’s nothing for you to set up (our glossary details the main SEO KPIs).
Traffic and conversions
Visits, sources, forms, calls and sales, from Google Analytics 4 or Matomo.
Organic search
Clicks, rankings, keywords and pages on the rise, your competitors’ keywords, backlinks.
Google Ads
Campaigns, cost, clicks and conversions: what every euro you spend brings back.
Social media
Facebook, Instagram and LinkedIn, both organic and paid.
Google Business Profile
Calls, directions and reviews from your Google Business Profile, for local visibility.
Visibility in AI tools
The questions on which ChatGPT, Gemini, Claude, Mistral and Perplexity cite your brand, compared with your competitors (GEO).
Genuinely simple
Built for people who aren’t experts
No training, no charts to build, no jargon. Three steps, and that’s it.
You connect your accounts
Google, social media: a few clicks, with your permission, which you can withdraw at any time.
You read
The screens are ready: overview, channel-by-channel detail, comparison with the previous period, every figure explained.
You act
The action plan tells you what to fix first, the alerts keep you informed, and the AI assistant answers your questions.
YouWhy did my traffic drop this month?
Lab Opteam assistantYour visits are down 14%, mostly from Google (−420 clicks). Two pages have lost their rankings for “bespoke joinery” since the 12th. They’re at the top of your action plan: I’d suggest starting by enriching the “Made-to-measure windows” page.
Features
Everything you need to turn your numbers into decisions
Alerts
Missing Analytics tag, page set to noindex, error on the home page, HTTPS certificate about to expire, traffic drop: an e-mail before it costs you dearly.
Action plan
The SEO and technical issues detected, ranked by urgency and turned into a to-do list.
AI assistant
Ask your questions in writing or out loud: it reads your data and answers with figures.
GEO tracking in 5 AI tools
Every week, citations and mentions of your brand in ChatGPT, Claude, Gemini, Mistral and Perplexity, compared with your competitors.
Content tools
“Improve my page” to optimise an existing page, writing assistance and an editorial calendar for your blog.
Website health
A technical crawl every week: structure, speed and accessibility of your pages.
Pricing
One plan, everything included
Lab Opteam
€150 excl. VAT / month / website
No “premium” tier, no hidden paid add-ons.
Book a free demoNo commitment, cancel any month
Online sign-up coming soon.
- Multichannel dashboard: SEO, traffic, Ads, social media, Google Business Profile
- Data updated every day
- Prioritised action plan and e-mail alerts
- Tracking of your visibility in 5 AI tools
- AI assistant, in writing or by voice
- Content tools and a weekly technical crawl
- Multiple users, with full or read-only access
Need an expert to analyse your numbers and act for you? Our SEO consulting and our PPC agency both run on Lab Opteam.
Who it’s for
Everyone finds what they’re looking for
Business owners
A simple view to see whether marketing pays off and where to put the budget, in five minutes a week.
Marketing teams
An everyday working tool: channel-by-channel detail, action plan, content tools, with no reports to compile.
Shop owners and freelancers
No time or desire to become an expert: the alerts and the AI assistant keep watch for you.
Compare
Why not Looker Studio or Semrush?
They’re good tools, but they don’t meet the same need.
| Looker Studio | Semrush, Ahrefs | Lab Opteam | |
|---|---|---|---|
| Ready to use | No: dashboards to build and maintain | Yes | Yes, KPIs chosen by the agency |
| Every channel | Depends on connectors | Mostly SEO | SEO, traffic, Ads, social, Google Business Profile, AI |
| Tells you what to do | No | For experts | Action plan, alerts, AI assistant |
| Beginner-friendly | Training needed | Built for experts | Yes, every figure explained |
Frequently asked questions about Lab Opteam
What is a marketing dashboard?
A screen that brings together the key metrics of all your acquisition channels (search, advertising, social media, traffic, conversions) so you can see at a glance what’s growing, what’s dropping and what’s paying off, without opening five tools.
How long does it take to get started?
Connecting your Google and social media accounts takes a few clicks. Your data then shows up automatically, with no reports to set up.
Am I tied into a contract?
No: the subscription is monthly and you can cancel at any time.
Do I need technical skills?
No. Every metric is explained, the action plan tells you what to do and the AI assistant answers in plain language.
Is my data safe?
It stays in your Google tools and social media accounts: Lab Opteam reads it with your permission, which you can withdraw at any time.
Does Lab Opteam replace Google Analytics or Search Console?
No, it uses them: it reads them and shows them in one place, alongside your other channels.
Ready to steer your marketing from a single screen?
Keep in touch!
We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.