Outdated web design
Users’ tastes and expectations have changed a lot in recent years, and the dominance of mobile has rewritten the rules. A website that looks “old-fashioned” is a proven handicap in the digital world.
Web · Website redesign
Make your website redesign a success with our agency
Is your website outdated? Gone off its design? No longer doing what you need it to do? It’s time to think about a website redesign. Web Opteam is by your side to make your project a success!
Redesign
Why redesign your website?
User experience (UX)
A website’s usability is now absolutely crucial. A website redesign lets you optimise this conversion lever and helps your site rank on Google.
Obsolete technology
A website’s life cycle is fairly short, and new CMS versions can quickly stop your site from working properly. They can even open up security vulnerabilities and leave you exposed to hackers. A website redesign therefore protects you and lets you improve your site’s technical performance.
SEO optimisation
There are more and more websites out there, and to stand out you need to work on your site’s organic search performance (SEO). But when there are too many blocking factors, the only way to optimise it is a redesign: fixing the problems, rethinking the menu and architecture, or simply working on the semantic structure of your pages.
The stages of a website redesign
Analysing your current site to prepare your redesign
This is the first step in any successful redesign project. It’s essential to examine every element carefully to avoid mistakes. What’s more, there are bound to be parts of your current site worth keeping.
How do you decide what stays and what goes? Do you need a complete redesign of the look? It’s hard to make the right calls when development isn’t your job. Luckily, it’s ours!
Our website redesign agency takes the time to analyse everything so we fully understand the stakes, the constraints, your target audience, your current situation and your competitive positioning, and can give you the best advice.
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Defining the areas to improve in your redesign
Once your site’s current state has been analysed, the areas for improvement follow naturally. It’s then time to focus on what the site needs to bring it up to date and back in step with the times.
A website redesign isn’t only about development, especially if you want to work on your SEO, and our redesign agency will most likely suggest complementary services such as UX/UI (user experience and web design work), SEO support during the redesign, or web analytics to make sure the new site performs.
Why choose a website redesign agency?
- Which elements of the old site should you keep?
- A full or partial UX overhaul?
- What are the priority changes for the site?
- What should you do with the old pages?
- Which redirects need to be set up?
- Which data needs to be migrated?
- …
Redesigning a website is a complex and sometimes risky exercise if you already have good organic rankings. To avoid losing positions, working with an agency that masters website redesign projects is all but essential.
A web agency keeps a constant watch on the market, so it can also advise you on the latest features that could benefit your site and make it even more effective.
One lever that has a positive impact on a redesign is a link building campaign. An agency experienced in website redesigns knows how to run this kind of campaign and helps you get quick results after your redesign.
The benefits of a website redesign
A change of technology
A redesign brings your site back into technical compliance
SEO optimisation
A redesign is THE best time to work on your SEO
Better UX/UI
Use the redesign to modernise the user experience and the design
A stronger brand
Build trust with your customers through an attractive, functional website
How to support a website redesign project properly
So, has our website redesign agency won you over?
Give us a call and let’s talk about your project!
Frequently asked questions about website redesign
How do you redesign a website?
Every successful website redesign starts with an analysis of the current site. That’s what lets you build the redesign strategy around the elements to improve and the goals you’re aiming for. And don’t forget post-redesign monitoring, made much easier by properly configured analytics tools.
What is a website redesign?
At the risk of repeating ourselves: a website redesign isn’t about starting again from scratch, it’s about improving your current website. To get it right, pay close attention to defining what you like and want to keep on the site, and what has been identified as needing improvement.
What if your next website became your best salesperson?
Keep in touch!
We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.