Web Opteam takes care of your ecommerce website design and builds you a fast, attractive online store that reflects who you are.
Which CMS for your ecommerce website?
To run an ecommerce platform, you first need to know which technology suits your needs. The PrestaShop CMS is the right call in most cases: it offers a wealth of features and a particularly useful sales-tracking interface.
But if you don’t have product variants or only sell a small range, WordPress paired with WooCommerce can also do the job. Let our ecommerce agency advise you on the best CMS for your project: just book a meeting with our experts.
An online shop is a must if you want to sell your company’s products on the internet. But for an ecommerce site, usability and user experience (UX) play a crucial role in optimising your conversion funnel, from the home page to the basket, and in increasing your sales. So this building block has to be thought through before development starts.
Developing your ecommerce website
Once the mock-ups are signed off, our ecommerce agency can start building the site, paying particular attention to mobile browsing, which now accounts for the majority of online shopping. Every ecommerce site must therefore be mobile-friendly and offer responsive web design.
Running your ecommerce website
Your shop is live? Now you need to manage it and track your sales. The PrestaShop CMS has a very well-designed interface for exactly that.
But ecommerce is constantly evolving, and your site needs regular adjustments. Having a trusted partner to maintain your ecommerce website is a real plus to stay ahead. Between you and us, that’s something we do very well at Web Opteam!
Tools
Ecommerce website features
One of the big advantages of working with an ecommerce agency’s expertise is that it has to keep a constant eye on the features available to optimise your sales and boost your business.
Among the most popular features for a PrestaShop ecommerce website, you’ll find:
Customise your web design
Create customer groups with different prices depending on your target audience
Manage product variants (size, colour, etc.)
Track sales in real time
Offer every type of payment method
Interact with your customers via a chatbot
Add content with a blog section
Encourage purchases (free gift with orders, free delivery, abandoned basket reminders…)
Easily export customer data for email campaigns
There are many more, and our ecommerce website design agency will be delighted to suggest the ones that match your needs.
Why have an ecommerce website?
Reach more potential customers
Unlike a physical shop, an ecommerce website opens up a national, or even international, market. And with good SEO (organic search), you’ll grow your visibility on Google and go out and win all those new customers.
Simpler management
With an ecommerce website, there’s no rent or sales staff to pay. You can start on your own and grow your project over time.
Everything is managed from your ecommerce platform’s interface!
Sales around the clock
Your ecommerce website has never heard of opening hours. Users can visit and buy your products at any time of day or night. Productivity guaranteed!
Ecommerce grows its share every year
Consumer habits are changing, and the share of purchases made on ecommerce websites keeps rising. It would be a shame to miss out! (Especially when you could have a great web agency by your side to help you!)
So, has our ecommerce website design agency won you over?
Frequently asked questions about ecommerce website design
How do you create an ecommerce website?
An ecommerce website is more complex than a business website, and without any development knowledge you really need the support of a web development agency with ecommerce experience. You’ll benefit from advice, guidance and, above all, clean development that avoids problems once the site goes live.
But don’t stop once it’s built. Maintaining an ecommerce website is also trickier, and a maintenance plan is always recommended.
What is the best CMS for building an ecommerce website?
There are plenty of CMSs for building ecommerce websites. You’ve probably heard of Shopify, Magento, Drupal… But the best CMS, both for ease of managing the platform and for the positive impact of SEO work, is still PrestaShop.
That said, for some ecommerce websites, particularly those with a very large product catalogue or that rely on APIs, the ecommerce agency supporting you may recommend a custom-built website instead.
Why use an agency to build your ecommerce website?
Quite simply, because without real development know-how you won’t get a quality ecommerce website. The only way to bring an ecommerce project to life is to work with experts who master the technology and deliver adaptive, responsive web design.
On the other hand, an agency that only builds ecommerce websites may tend to focus on web design and getting the site out the door, without considering the factors that are essential for SEO once the site is live. So it’s wise to bring in a digital agency for the SEO side as well. And at Web Opteam, we do both. Well, isn’t that handy!
What if your next website became your best salesperson?
Keep in touch!
We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.