Need regular SEO follow-up? Our SEO consultants offer monthly support to help you gain rankings that last, with an…
Web Opteam handles the technical SEO of your website, from audit to fixes, so it meets Google’s criteria and search…
Web Opteam optimises the semantic SEO of your website, from keyword strategy to content, to gain rankings and…
Google needs to see your site as credible in your field. Our link building agency designs a backlink strategy that…
SEO copywriting goes hand in hand with semantic research. Optimised content is how you earn rankings and visibility on…
ChatGPT, Gemini, Claude, AI Overviews: our generative engine optimization (GEO) agency gets your brand seen and cited…
Want more people to find you online through organic search (SEO)? Work with an SEO agency that takes the time to understand what you really need, then builds the strategy best suited to pushing your website up the search engines. We are based in Paris, France, and work remotely, in English, with clients worldwide.
To know what your website needs and optimise it accordingly, you first have to know its current SEO health.
That is why Web Opteam offers to take stock of where you stand with a free audit of your website.
Fill in our form and a consultant will get in touch within 48 hours to ask a few questions and understand your site’s history, then carry out the audit.
The first aim of SEO is to rank as well as possible for the keywords behind certain searches. When someone types a query, search engines show the results they judge most relevant to it. Your organic visibility therefore depends on how your content is understood.
Mobile SEO matters more every year, as the share of searches made on a phone keeps growing. A website can rank differently on mobile and on desktop. Since mobile versions now take priority, it is essential to build mobile SEO into your overall SEO strategy.
For businesses with a local customer base, working on local SEO with Google My Business (now Google Business Profile) can pay off handsomely. Your listing appears in Google Maps results, tailored to where the person searching happens to be. A Google Business Profile can be optimised just like a website.
ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer people’s questions directly, citing a handful of sources. GEO is about being one of those sources: we work on it alongside your SEO, on the same foundations.
A huge number of factors come into play when search engines rate and rank your website. To optimise your organic search performance, you can work on on-page SEO factors (on the site itself) or off-page SEO factors (such as backlinks).
All these factors fall into 3 broad categories:
Before search engines can index keywords, they first have to be able to read your website (this is called crawling). To make that reading easier, the first step of any SEO work is to optimise the site’s technical SEO.
To do this, our SEO agency carries out a purely technical audit of the site to find what can be improved on this pillar: loading speed, page redirects, URLs returning errors, canonical URLs, SSL certificate, site structure… Fixing all these factors brings the site back in line with SEO best practice.
The famous keywords you want to rank for live in your website content. Careful, though: content is not just the text on your pages. There are also tags (title, meta description, headings…) that are crucial to how search engine bots understand you.
Putting a keyword strategy in place (ideally with SEO experts) makes sure the right keywords go in the right places and, above all, that you offer genuinely good content!
It is also important to add fresh content regularly to keep search engines fed and strengthen your site’s main keywords. Having an SEO agency on your side helps you set an editorial line with that in mind.
A website is also judged on its domain authority and popularity. This is what link building is about: links from other websites pointing to yours. Think of it, roughly, as digital word of mouth.
This part of SEO is often neglected precisely because it happens off-page. But like any good SEO agency, we owe it to you to say so: working on your backlinks is the finishing touch of an effective visibility strategy, and what really moves you up the rankings.
That is why we often suggest link building campaigns to back up the technical and semantic work of our SEO services.
There is a 4th way to optimise your website: user experience (UX to its friends ;)). This means working on the site’s usability and the customer journey through it: where blocks sit, call-to-action buttons, responsive design and anything else that can help conversion.
UX work matters for rankings too: sites with good UX are favoured in the search results. But improving a site’s UX takes real expertise that goes beyond a standalone SEO consultant, so you are better off with a digital agency that has a dedicated team working hand in hand with the SEO expert. This is called SXO (SEO + UX), a joint effort that genuinely boosts your results.
Anyone can learn the theory of SEO, but it takes in-depth knowledge of the algorithms and years of practice to become a real SEO expert. An agency gives you that professional level of service, with SEO consultants who keep learning.
It is not only the major algorithm updates you need to know about in SEO: Google changes its search engine thousands of times a year! An SEO consultant has to stay constantly up to date and keep watch. The first quality of an SEO agency is to train its experts so they stay as close as possible to the latest search engine requirements, and support you properly.
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Depending on your website, your market and your competitors, your SEO strategy may need to change, and the site has to be monitored constantly to make sure it delivers. An SEO agency has the expertise, but also the tools, to give you the best advice with every factor taken into account.
The agency offers you ongoing SEO support to work on your growth areas and the roadmap to follow to optimise your organic search.
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Most SEO agencies work through recommendations: they tell you what to do, and it is up to you to do it. But applying those recommendations is often tricky when you have little or no digital know-how.
At Web Opteam, our goal is results, so we are happy to help you make the changes on your website (under certain conditions) if you give us access. Just ask!
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To keep its clients, an SEO agency has to deliver real results on the SEO strategy it recommends. So it will always come forward with ideas to improve your site’s organic search. That is how we work, anyway!
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Running paid search alongside SEO can be a very worthwhile move. The two acquisition channels feed each other: a Google Ads campaign works better on an SEO-optimised website, and PPC campaigns let you quickly test which keywords and messages convert before working on them in SEO. Paid search does not lift your organic rankings, though: Google keeps the two separate.
From a user’s point of view, if your site shows up in both the organic and the paid results, you double your chances of getting the click.
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To know whether your website is delivering, and whether SEO work is making you more profitable, you need to track and analyse it. Tools such as Google Analytics and Google Search Console are ideal for monitoring your site’s performance.
But setting up web analytics tracking properly is not always easy, and the default settings do not give you all the information that matters.
So it is worth getting help from an SEO agency that offers this service as well, so you can build tracking dashboards that actually mean something.
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To work on a website’s SEO, you first need… a website! Obvious, right? And yet too many businesses wait until their site is built before calling in an SEO agency, when the ideal time to think about SEO is before the site is developed. That way, you get guidance on the best strategy to launch an SEO-friendly website from the very first time the bots read it.
Likewise, after auditing your site, the SEO agency may recommend a redesign, because it finds too many technical changes to make and you will not reach full SEO compliance without this fundamental step.
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SEO (search engine optimisation) is simply all the work you can do on a website to improve its organic ranking in search engine results pages (SERPs).
A good SEO agency will give you relevant advice and follow-up throughout the project. By getting an audit and talking to the agencies you are comparing, you can judge their expertise, but also how well they listen to your needs.
This is key to good support: the SEO agency must have understood the goal of your digital strategy.
SEO is also a tricky world to get your head around, and you need to be able to understand the actions being taken. So how well the SEO agency explains things should weigh in your choice. A good SEO agency will take the time to explain whatever is unclear, so you can steer your digital project yourself.
Quite simply because the whole point of SEO is to move your website up the rankings. By climbing the results (onto page one, and ideally into the TOP 3), your site becomes more visible on search engines and your traffic goes up.
These are the three broad categories better known as the pillars of SEO:
Working on all 3 pillars together is what makes an SEO strategy effective.
A website’s SEO is built before the site itself! In an ideal world, at least 😉
A redesign is also a crucial moment, and SEO support can have a very strong impact at that stage.
But on the whole, you can work on a website’s SEO at any time. What you do need to understand is that SEO is a long-term effort that has to continue throughout the life of the site, or you risk losing the rankings you have gained.
What if your next website became your best salesperson?
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We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.