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Case study

Parismatic Tour

Parismatic Tour is a website for booking private sightseeing tours online. Built entirely from scratch on the Symfony framework, it was designed around the client’s specific needs.

Home page of the Parismatic Tour website
  • Management of sightseeing tours
  • Management of schedules, planning and guides
  • Custom luxury ecommerce
  • Booking management
  • Complex pricing system
  • Logistics tracking tools

The Parismatic Tour project

Analysing the needs

Simple, intuitive use
Managing multiple tours on offer
Making internal organisation easier
Original WordPress site hacked
Significant drop in SEO

Identifying the issues

Complex client requirements
Custom booking system
Management of the tour planning, the guides and payment tracking

Solutions

Ensuring GDPR compliance
Simplifying and optimising the user interface
Testing period on a beta version to make sure everything matches the brief.

The Parismatic Tour challenge

The Parismatic Tour website was running on WordPress with a multitude of plugins.

The plugins were not kept up to date, through lack of time or lack of support from a web agency, which led to regular hacking.

For security reasons, and because it had needs that a simple WordPress could not meet, the client decided on a complete custom redesign of the site with Symfony. To do this, Parismatic was supported by the web agency Web Opteam.

  • GDPR compliance to keep customers’ personal information secure
  • User experience that is intuitive and simple
  • Building a custom database
  • Building a back office to manage bookings, tours and payments

The result for Parismatic Tour

Building the custom website Parismatic Tour was an interesting challenge for Web Opteam.

Understanding, analysing and adapting to Parismatic’s needs made it a project of great interest. Today, the site is doing well and is no longer blacklisted by Google or other search engines. The SEO support we provided was a great help in fixing its search ranking problems.

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