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Case study

DataPet Manager – Website

DataPet Manager is the website of the pet CRM, designed to convert as many visitors as possible and drive sales of the product. A custom back office was built so the team can manage prices, plans and blog articles.

Home page of the DataPet Manager – Website website
  • Website integration from the design mock-ups
  • Custom back office built with Symfony
  • Making sure the conversion rate is as high as possible
  • Setting up a blog
  • Management of the DataPet Manager CRM prices and plans
  • Analytics tools

The DataPet Manager website project

Analysing the needs

Simple, intuitive use
Presenting the CRM
High conversion rate
Connecting with professionals

Identifying the issues

Data protection
Need for good UX (User Experience)

SEO optimisation

Solutions

Ensuring GDPR compliance
Simplifying and optimising the user interface
Working hand in hand with an SEO expert

The DataPet Manager website challenge

Building the datapetmanager.com website rests on 3 fundamentals:

  • GDPR compliance to keep users’ personal information secure
  • SEO to optimise the content with relevant keywords and improve its ranking
  • User experience to get a high number of sign-ups to the datapetmanager CRM

The result for the DataPet Manager website

Building datapetmanager.com produced a platform that complies with GDPR rules, meets UX standards and is visible in search engines (ranking in the TOP 3 for the most important queries).

This combination, put together by the agency Web Opteam, delivers a solid return on investment thanks to the growing number of users on its DataPet Manager CRM.

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