You have a website and want to improve its SEO performance to climb the search engine results pages? Then you need to work on your organic search with the help of an SEO consultant and an SEO strategy that takes into account not just your company’s story, but every goal you want to reach.
Every website or business has different needs, and SEO strategies are often limited by budget. To carry your project through and pick the right actions, or prioritise them, SEO support from a digital agency is always a good idea. Of course, there are different kinds of SEO strategy support, depending on YOUR needs.
Your company may have a digital marketing team with an SEO project manager, but you need a one-off helping hand to lighten their load? You lack the resources to decide what to do in SEO, but you have what it takes to put it in place?
You want to take a first step towards search engine optimisation techniques? Or you simply don’t have the budget for long-term SEO support yet, but want to lay the first brick to boost your online visibility?
All of these point to a one-off need for help with your SEO strategy. An SEO audit analyses your website, identifies the quick wins and gives you a recommendation report written by our SEO experts.
We can carry out a technical audit or a semantic audit, or just an audit of your backlinks. Or a full audit. It’s à la carte and you choose. We adapt to your needs!
Ideally, a website’s SEO should be worked on for as long as it is online. Optimising a website for organic search has two big phases: gaining rankings, then holding on to them.
If you only apply search engine optimisation techniques for Google and co. as one-offs, you won’t keep your average positions and your visibility will suffer. That is why all SEO experts agree that long-term SEO strategy support with monthly follow-up is the best way to perform and steadily grow the number of keywords you rank for.
Tracking how your website moves in the SERPs helps you shape a content marketing strategy that stays fresh and topical, to reach more customers.
Your competitors keep moving too. Keeping an eye on their rankings and adapting helps you avoid losing ground over time and stay responsive. With ongoing SEO support, you benefit from the analysis and sound judgement of our SEO experts, as well as their vigilance and advice on your competitive position.
The best time to start working with an SEO consultant is during a website redesign. That’s not just us saying it, Google says so too! That is why it is so important, right at the start of a redesign or a new website project, to work out which search engine optimisation techniques you need to put in place.
After analysing the existing site, or the competition for a brand-new website, the SEO expert can give you the right recommendations on technical SEO compliance, keyword strategy, editorial strategy for a blog, site structure, semantic structure, backlinks to build…
SEO support during a redesign has a double benefit: it helps the developer do their job, and it makes sure you launch a 100% SEO-friendly website, maximising your chances of improving your average positions as soon as the new site goes live.
A good website is one that bots can read easily. So you have to stay on top of what the algorithms require to keep a site technically SEO-compliant.
That takes a lot of monitoring and knowledge. Agency SEO consultants are usually far better equipped to advise you on bringing your website back into technical compliance.
The right tools help you find search volumes and keyword ideas. But a truly effective editorial and content strategy rests on in-depth analysis (search intent, competitors’ rankings, keyword density, content quality, blog posts, meta description, H1 tag…).
That is know-how you mostly find in agencies, and it means in-depth support for your SEO strategy.
SEO experts advise you on the most relevant keywords and the semantic cocoon that goes with them. They will also guide you on best practice for web copywriting. But be warned, it’s real teamwork (yes indeed, hence Web OpTEAM ;))! For SEO support that delivers, we need you and your feedback on your industry and your market.
Link building is an SEO pillar that matters more and more among search engine optimisation techniques. Google and its friends need to know they can trust your website and that you are a reference in your field. So your link profile plays a major role.
But backlink analysis and link building strategies take a great deal of expertise if you want to avoid tipping into over-optimisation. Once the right link source has been found, choosing the anchors and the pages to target is essential.
A good link building strategy is not within everyone’s reach, and support from an expert can make a real difference!
Raising your website’s visibility also means knowing which competitors you are up against. Analysing your competitors’ rankings in search engines is a key step in building an SEO strategy that performs.
Sometimes it is more effective to go after long-tail keywords, which are less competitive and bring better-qualified visitors, to build a winning SEO strategy.
An SEO agency has the tools and expertise for a competitor analysis that sharpens your SEO benchmark, so you perform where it counts!
You need to be able to measure how your keywords perform, and your SEO performance overall. An SEO dashboard (the one in Lab Opteam, with targeted SEO KPIs) lets you analyse the data that matters (conversion rate, bounce rate, engagement rate, top pages, zombie pages…) to monitor the profitability of organic search as a customer acquisition channel.
SEO consulting agencies usually provide SEO dashboards so you have everything you need to understand your website’s health.
It also helps you make decisions to improve your website. Picture a page that brings in plenty of organic traffic but few conversions. Maybe it needs a call to action to get more enquiries?
That is why, in any SEO service, measuring SEO ROI should be an integral part of the support.
A cross-channel strategy combining SEO and PPC can really pay off. The two acquisition channels feed each other and improve your website’s overall visibility. SEO support with a joint Google Ads campaign is often a winning bet!
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With so many data analytics tools, it is easy to get lost and not find the right information in the right place. Having a web analytics consultant set up your measurement tools properly and define the right SEO KPIs can be a great help. We can even build dashboards dedicated to SEO to make your life easier!
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If you are looking for SEO support for a new website or a redesign, chances are you also need web development in your project. Why not bring it all together with a single point of contact? You will save time and be more efficient. And as luck would have it, Web Opteam has a web team too!
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An SEO expert’s work rests on three steps: analysis, strategy, follow-up. Before taking any SEO action, the SEO expert must analyse every element (technical, semantic, links, competition…) to make sure the support is the most relevant for your needs.
Of course, you also need to make sure your rankings in the SERPs are moving in the right direction, hence performance tracking, which matters just as much.
Quite simply, it is called SEO (search engine optimisation) strategy support. It covers every possible action on the different pillars to improve a website’s visibility on search engines and attract high-quality organic traffic.
Quality! Flawless technical foundations help bots read the site. Quality content is more relevant and opens the door to position zero. A backlink profile built on quality rather than quantity is also better rewarded in search engine results.
Likewise, it is the quality of the keyword research that will make your SEO support an effective strategy, or not.
What if your next website became your best salesperson?
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We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.