Understanding your identity
Get the right message to the right audience with UX/UI support
Web · Business website
Grow your online presence with our business website design agency
Business website design lets you showcase your company and what you do online. It matters a great deal for your brand, and Web Opteam puts its expertise to work for a website that fits you perfectly!
The power of content
Communicate with relevant, effective content: the great strength of WordPress
Website optimisation
Climb the rankings with SEO made easier by WordPress
Growing your client base
Encourage enquiries through your business website and boost customer acquisition
Why use WordPress for your business website?
- Easy website building thanks to templates
- Responsive website
- Code that can be optimised
- Simple content management
- The editorial and semantic power of a blog
- Intuitive user interface
The key stages of business website design
Web design
The point of a business website is to generate inbound enquiries. A good user experience (UX design) and an attractive website (UI design) are essential.
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Website development
Building a business website combines HTML and CSS to create a fast platform whose look matches your brand guidelines.
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Website maintenance
Once live, your business website will need webmastering (maintenance) to stay up to date and help you add new information about your company.
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Why use an agency to build your business website?
Technical best practice for a business website
A web agency knows that a business website has to meet a whole set of technical criteria when it’s built: top loading speed, minimal JavaScript, easy navigation with a well-structured menu, responsive design, carefully thought-out usability… And the list goes on.
The advantage of an agency that specialises in WordPress business websites (yes, just like us!) is that it knows inside out the best practices for a high-performing business website.
Bringing your visual identity to your business website
Presenting your brand or company identity on your business website calls for high-quality, bespoke web design. When it comes to adapting your brand guidelines, nothing beats professionals who can show you how to win users over and introduce them to what you do.
An agency specialising in WordPress websites will find it easier to translate your visual elements, with mock-ups that build in UX/UI recommendations.
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Optimising your business website’s content
We’ll say it again: the real power of WordPress is managing your site’s content. Structuring your pages properly before adding that content has a big impact on your site’s visibility. The same goes for planning the blog section of your business website carefully!
A business website design agency will always be able to advise you on making the most of WordPress’s content features (text, images and video alike). Once your site is built, you’ll want it to be visible in search engines.
Ideally, work on SEO at the same time as you build your business website, so you end up with a 100% SEO-friendly site and a real boost in visibility on Google.
Managing the back office
A WordPress website has a management interface simple enough for you to add pages or content on your own. And if we take care of building or redesigning your WordPress site, we’ll train you so it’s even easier!
Even so, if you’re short on time or resources, you may need a partner you trust to manage your site. No problem, that’s exactly what our WordPress experts are here for!
Why have a business website?
Raise your profile
Getting your business known online opens the door to new customers. A business website helps you build your online reputation and get the right information to your audience to capture new leads.
Build credibility
Earning the trust of potential customers helps you close deals. And the research is clear: users judge your credibility by your website! Presenting what you do, reassuring visitors with testimonials, and showing examples of your work or client references all give you extra chances to win new customers.
Stand out from your competitors
Before getting in touch, your potential customers will check out your competitors. A high-quality business website can be the deciding factor that makes them want to contact you! So it’s essential to have a professionally designed tool and a business website that gives you the edge.
Communicate with your customers
Your business website can also share information with your customers 24 hours a day. That boosts your chances of reaching users at any time, unlike a switchboard. You can also use your site to share company news and interact with customers to nurture the relationship.
So, has our business website design agency won you over?
Give us a call and let’s talk about your project!
Case studies
They trusted us
Le Point Chanvre
Le Point Chanvre is an online shop selling CBD products in every form. Although it is a market with very big…
Billards Bréton
Founded in 1852 in Saint-Germain-en-Laye, Billards Bréton is a French billiard table maker. The company…
Parismatic Tour
Parismatic Tour is a website for booking private sightseeing tours online. Built entirely from scratch on the…
Frequently asked questions about business website design
How do you create a business website?
There are plenty of ways to create a business website (also known as a brochure website), but they’re not all equal. Website development is a profession in its own right, and it’s important to get help from a business website design agency to structure your web project properly and choose the right tool.
From there, a successful business website depends on the message you want to get across to your customers and how you structure it. It’s also essential to include plenty of reassurance on a business website. So make sure you highlight testimonials or customer reviews, certifications, case studies, awards and anything else that shows you’re the best!
But don’t stop once it’s built. Maintaining a business website matters and is always recommended.
What is the difference between a business website and an ecommerce website?
The main purpose of a business website is to present your company, what you do and/or your services and products. It’s first and foremost about communicating your brand to prompt future customers to get in touch.
An ecommerce website is designed to sell products online directly, without going through a salesperson, and therefore without any direct contact.
What if your next website became your best salesperson?
Keep in touch!
We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.