Many businesses turn to a CMS when they plan a new website or a redesign, because CMSs offer plenty of advantages at an attractive price. In the same way, most companies prefer an off-the-shelf customer management tool (CRM) to keep things simple.
Yet custom web development is well worth considering: a bespoke website or CRM gives you a fully personalised tool built around YOUR needs.
It’s a more demanding area of expertise, and few web development agencies offer it. A successful bespoke web project depends on finding the right partner. At Web Opteam, we know how to do it, and we love this kind of challenge!
Contact us to discuss your custom web project
A custom web project can cost more in the short term, but over the medium and long term it lets you build a sales strategy that is far more profitable and scalable.
Building a custom website is the surest way to stand out from your competitors and, above all, to make the most of personalisation to meet your business goals (customer acquisition, online sales, event management…).
Going for a custom website frees you from CMS templates and lets you push creativity as far as you like.
Your website may also come with technical constraints, such as working with APIs or software, that make it impossible to build without a custom web project.
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There’s a huge range of customer management solutions, or CRMs as they’re called, on the market. But these tools are often hard to adapt, and it’s up to you to fit your processes around their features rather than the other way round.
An in-house custom CRM can be shaped entirely around your real needs, so you can structure how you track your business activity exactly the way you want.
A word of warning: when it comes to custom CRM development, working with a web development agency is a must, because there are so many factors to take into account!
The cornerstone of a successful custom web project is a first stage of in-depth analysis of your needs and of every factor at play: your constraints, your market, your target audience, your competitors…
Getting advice from a web development agency at this stage gives you everything you need to make the right choice, with an estimate of your project’s cost, a timeline and, above all, an assessment of its feasibility.
Having web project professionals by your side ensures you have all the information and options you need to make your choice. Unless you’re a developer yourself, chances are you don’t know the full technical range of what a custom web project makes possible.
A web development agency supports you and advises you on the best approach to get a high-quality, high-performing tool. The technology you choose is the foundation of your project, and an agency will be extremely helpful in making that decision.
And at Web Opteam, we really listen so we can give you the best advice. Plus, we’re funny!
For a custom web project, bringing in a UX/UI expert is simply essential. Good news: Web Opteam isn’t just a web development agency, and we have real expertise in user experience (UX) and web design (UI), so your web project is optimised for the people who use it.
Having a single point of contact for this kind of project saves you a considerable amount of time and energy.
A custom website or CRM is developed and coded just for you. That can make taking over its website maintenance more complicated than with a CMS. For changes, updates, new features and everything else once the project is live, ongoing maintenance is strongly recommended.
Our web development agency knows this and can support you after launch with hosting solutions, HTTPS security for your site or maintenance. At Web Opteam, web projects come all-inclusive!
SEO support for a custom website lets you plan ahead for life after launch, with semantic optimisation, fresh content to feed your blog for example, and link building campaigns to establish your new website’s authority. The result: more visibility on Google.
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If your web project is a custom website, you can give its launch a boost with a PPC (paid search) campaign on Google Ads. This helps get your website indexed and lets you generate sales or win customers from day one, while you build up your online visibility.
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A custom web project costs more upfront. So measuring your return on investment and steering the project sounds like a good idea, doesn’t it? Like any good web development agency, Web Opteam recommends its data analysis service (Google Analytics, Google Tag Manager, Search Console…) so you get reporting backed by real numbers on how effective your web tool is. This data helps you make decisions across all your digital marketing.
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A web development agency, or web project agency, is a company that supports you in developing any kind of online tool (business or ecommerce website, bespoke website, CRM, maintenance, hosting, etc.).
They are web and development experts who advise you and help you deliver every aspect of your web project.
For a custom web project, a web development agency has two main roles: to advise you and to build the project. The advice part is extremely important, because a web project that’s poorly thought out from the start is very hard to put right later.
So you need an agency that really listens, can sum up your needs clearly, and isn’t afraid to give you a reality check when necessary, before putting forward the best proposal. In other words, you need to trust the web development agency you work with.
That’s especially true for a custom web project, since maintenance is best handled by the people who built it. It’s a long-term partnership.
What if your next website became your best salesperson?
Keep in touch!
We reply within one business day, in English, with an honest first opinion, even if it shakes things up a little.