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Case study

Auto-école ALPI

Founded in September 1997, the ALPI driving school teaches car driving (manual and automatic gearbox), through traditional lessons or supervised driving

Home page of the Auto-école ALPI website
  • Website integration from the design mock-ups
  • Custom back office built with Symfony
  • Making sure the conversion rate is as high as possible
  • Analytics tools

The ALPI driving school project

Analysing the needs

Simple, intuitive use
High conversion rate

Identifying the issues

Data protection
Need for good UX (User Experience)

SEO optimisation

Solutions

Ensuring GDPR compliance (RGPD in France)
Simplifying and testing the user interface
SEO work

The ALPI driving school challenge

Building the auto-ecole-alpi.com website rests on 3 fundamentals:

  • GDPR compliance to keep users’ personal information secure
  • User experience to get a high number of sign-ups to the driving school
  • SEO to optimise the content with relevant keywords and improve its ranking

The result for the ALPI driving school

With an up-to-date, custom-built website, the ALPI driving school has seen its traffic and its enrolments grow.

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