Analysing the needs
Le Point Chanvre knows the website redesign process well, having several under its belt. But this time, they were determined to put customer advice and a smooth site first. So this is not just a fresh coat of paint, but genuinely new thinking in the very structure of the site.
A twofold goal, then: make information easy to reach on a site with a lot of products, and optimise the user experience as far as possible to improve conversion.
Keeping existing customers loyal was also at the heart of Le Point Chanvre’s expectations. All of it while finding their DNA again: quality products.
The issue
The real challenge for Le Point Chanvre was working out how to get the benefits of hundreds of products across at a glance. The whole site structure was therefore rethought in depth to give users multiple ways in.
For those looking for a type of product, for those who mainly want specific effects (for sleep, for example), and also for CBD beginners who do not yet know the differences between cannabinoids. Likewise, the product pages were reworked in depth so they are quicker and, above all, easier to understand. UX/UI work carried out hand in hand with substantial SEO enrichment.
Solutions
The Le Point Chanvre redesign took time and a lot of work, but today the site is user-friendly and SEO-optimised. Particular care went into choosing the illustrations for the effects, and a modern, effective design was put in place.
To meet the expectation around customer loyalty too, Web Opteam advised on strategies and modules to bring the site to life and give it the chance to rank among the major players in the CBD sector.
The challenge
Le Point Chanvre offers hundreds of CBD products, in a market where very large competitors are already well established. Every visitor had to be able to understand the benefits of the products at a glance, whether they were looking for a type of product, a specific effect or discovering CBD for the first time.
The other challenge was to build loyalty among existing customers while keeping the brand’s DNA: carefully selected products.
Today, Le Point Chanvre has a user-friendly, SEO-optimised site, with a redesigned structure that offers several ways into the product range.
The product pages were reworked to be quicker to read and easier to understand, and dedicated illustrations present the effects of the products.
Loyalty strategies and modules were put in place to bring the site to life and help it take its place among the major players in the CBD sector.
