Once your website brings in leads, the next logical step in any digital project is to look after them: relationship marketing and solid customer management. When a prospect becomes a customer, having the right follow-up tool and a system tailored to the way you work is what keeps them coming back. That’s where custom CRM development comes in, and sometimes a bespoke project really is the answer!
CRM stands for Customer Relationship Management. In other words, it’s a piece of software for managing your relationships with customers. A CRM is used to track and analyse your sales activity. It has become a must-have in a digital world, because it saves you time and makes you more efficient across the whole customer journey, from managing contacts all the way to turning them into customers. Following up on every customer interaction is also at the heart of a CRM, to nurture the relationship and build loyalty. And we all know that keeping a customer costs far less than winning a new one!
There are countless CRMs on the market: some better built than others, some pricier, some more flexible. But a bespoke tool designed for YOUR business and YOUR customers can make all the difference.
A bespoke platform gives you personalised customer experiences, customer segmentation, lead qualification and lead management across all your acquisition channels, with exactly the pipeline stages you want in your customer journey. Where off-the-shelf software forces you to adapt to it, a custom CRM bends to you. The flexibility is incredible!
Purchase history, conversations, centralised data or activity reporting: a dedicated CRM lets you track the KPIs of your sales strategy the way you see fit, not according to the preset features of software that may not match what you actually need.
The way you analyse your customer journey may be very specific, and it’s hard to find an off-the-shelf CRM whose settings fit your expectations perfectly. A custom CRM gives you a tailor-made user interface, with fully customised fields and the KPIs that matter to you, for stronger sales performance.
With a well-structured sales pipeline and customer relationships organised around your own criteria and needs, running your sales strategy becomes child’s play. Task automation, appointment management, a well-organised customer database and custom workflows all add up to higher sales productivity for your business and your team.
Building a custom CRM takes serious coding expertise and know-how in integrating other tools, but above all a real understanding of your needs. You also need to know how to structure and organise databases logically.
That kind of know-how is almost only found in a web development agency. And as it happens, at Web Opteam, dreaming up, designing and building bespoke CRMs from A to Z is something we love! Mix business with our pleasure and put your trust in our Web team. We build bespoke websites too 😉 Based in Paris, we work remotely with clients across France and worldwide, in English.
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CRM stands for Customer Relationship Management. So, as you’ve guessed, CRM software helps you manage everything to do with your conversations and your relationship with customers as a whole.
There are 3 broad categories of CRM:
But a CRM can also be defined by the job it has to do and what you use it for:
The main building blocks of CRM software are marketing, customer relationship management (prospecting, acquisition, sales process, conversion…), customer service and data analysis.
CRM software lets you follow the whole customer journey and optimise every interaction with your customers. It can be shared across your company, between teams, with the users of your products or services, with partners and even with suppliers.
Here again, depending on what you ultimately want your CRM to do, going bespoke can be a winning bet in the long run!
What if your next website became your best salesperson?
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