Kaviari is a family-run caviar house whose expertise and quality have endured since 1975. Since the days of wild Iranian caviar, Kaviari has kept tradition alive in its products, and for many years it has also committed to a more responsible approach (selecting farmers who follow sustainable farming and fishing methods and look after animal welfare, cutting and offsetting CO2 emissions, reducing and treating waste, eco-friendly parcels, and more). These are the values Kaviari wanted to bring out in the redesign of its website.
Kaviari needed a more modern, more accessible and more inclusive website, able to handle a varied catalogue and a multistore set-up as the company grows internationally. Starting afresh on a healthy, up-to-date PrestaShop, with no home-made module standing in the way of updates, was essential for Kaviari.
Building a luxury website without falling into cliché, while staying accessible and attractive, was a real challenge. SEO work is at the heart of this redesign, to stand up to big competitors. Strengthening security was also central to the challenge, since big houses like Kaviari attract malicious attacks more easily.
Simplifying the checkout was just as essential as rethinking and correctly configuring the tracking. A fine project, complex and long, but well worth it.
Kaviari put their trust in us and opened the doors to their world. We were able to help them from the start with the design, development and follow-up of the website, while respecting the commitments they hold dear (such as choosing responsible hosting).
The site has had a makeover and is forging its own identity, ready to grow. We continue to support them on their digital strategy (SEO, social media optimisation and more) with real pleasure. Open, attentive and committed clients make for interesting projects, and we are proud to have been part of it!
A smooth, airy, attractive and fast website. The ecommerce site of Kaviari is true to the historic house!
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